Tag: Marketing

Furniture Business

Marketing Plan For Furniture Business

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Marketing Plan For Furniture Business Could Still Be Profitable – Ecommerce Can Help You Out In Hard Times

Is pretty obvious that in the last 20 years the World economy and the way to do businesses have changed forever. It continues to evolve and progress to protect itself. Internet has opened new doors for all kind of companies. And the risk to set up an online company is ridiculous. This means that you can spend some money on an idea and see what happens, if it doesn’t work you just move into another direction, you don’t end up broke. See the potential? See why I say that the way to do businesses have changed for ever? Anyone can set up a site, a blog, offer some services or products that don’t even have to be yours and promote them. It could be a small business. Now, think big and think about the big companies, they are doing this too. How this “affects” the Marketing Plan For Furniture Business, one of the most lucrative businesses since ancient times?

Let me describe three reasons why the Traditional Furniture Business alone is not such a good idea nowadays:

Traditional Businesses Are Expensive to Run: The real estate market is bounded to the furniture market, basically because you need furniture for your house, it’s that simple. When the furniture market goes up, so does the Marketing Plan For Furniture Business. Now, when the real estate market goes down, so does the furniture market. Also, maintaining a store is not cheap, you have to pay taxes, rent, employees, etc..
Zone Of Influence is Limited: The influence that your traditional furniture can have depends on several factors. On of them is the relation between quality and price of your products. Good quality and good price are an unbeatable and an appealing opportunity for shoppers that can recommend your store to others. But, how far can you get with this mouth to mouth method? There are physical limitations. Also, the location of your store is the second most important factor. The more “potential shoppers” out there on the street the better. But more exposure in zones with high traffic of people means more money to spend. Also, do you ship your products? That makes a big difference too.
Opening Hours are Limited: If you have a traditional store then you might have an opening time from 9 AM to 6 PM for example. But from 6PM to 9AM you are not doing Startup Furniture Business. In today’s World economy it actually means you are losing money.
Now, Internet opens a world of possibilities for your Marketing Plan For Furniture Business. Let’s review the above items having the Internet model in mind:
Online Businesses Are Not Expensive to Run: Getting a hosting account to put your site only costs a few bucks, let’s say you can get a hosting account for $10 per month. Then a.com domain also costs another $10 but this time is an annual payment. Then get a blog from WordPress or Blogger for free and you are ready to go. Get your digital camera and take some pictures and shoot a video as the owner speaking about the quality of your products, enter prices, descriptions, contact information and you are set. You can also sell online by getting one of the many free open source cart solutions out there (just run a search in Google for “free cart solution for WordPress”), and you can use PayPal standard version that is free to take care of all the payment transactions and invoicing. As you can see, we are not even spending $11 per month.
Zone Of Influence is Unlimited: the World is your “potential” zone of influence. The more you promote your online business the larger your zone of influence. Promoting a site online is also free, though there are some techniques you will need to learn if you want to do it yourself. You can always outsource the promotion, but I won’t cover the paid methods because we are trying to run an online store as with the minimum amount of investment required.
Opening Hours are Unlimited: your site will be working all …

Furniture Marketing

Marketing Furniture To Millennials

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Marketing Furniture To Millennials – How to Make Money With Your Store Signs

Some of the most valuable real estate in your Marketing Furniture To Millennials store is your store signage. If you have been in business any amount of time, then you already know that good store signage is key in helping customers find your store. However, have you ever thought about using store signage to actually attract prospects to your store?

Talk About Store Signage

When I talk about store signage, I am referring to signs on the outside of your store windows, as I assume your building signage is already completed and cannot be changed.
Most of the window store signs Marketing Furniture To Millennials store owners use usually say generic stuff like; Sale, Financing Terms Available, Marketing Furniture To Millennials or Holiday Sale. In this day and time those types of signs are not worth the plastic they are printed on.
If you really want powerful and effective signs on the windows of your showroom, you must use signs that state your Unique Selling Proposition also called USP and draw customers in.
For example, which one do you think is more powerful: Sale or Guaranteed Same Day Delivery On In-Stock Sofas Or It Is FREE!
Compare these two: Dining Room Tables, Sofas and Loveseats Available, or FREE Delivery With Any Purchase Over $1,000!
The key to having store signage which attracts prospects and customers is to focus on the benefits that customers want. If you have no idea what customers are looking for here is a short list to point you in the right direction:

Inexpensive Delivery

Quick Delivery

Attractive financing terms or payment options which give them the option of making smaller payments over time.

Ability to change fabrics, Making Wood Furniture or styles without paying a fortune.

Another place for you to focus on effective store signage that most stores overlook is inside your store. Just because you got a prospect to walk into your showroom does not mean that your job is done. In your showroom, you must have signs that capture the prospects attention and compels them to ask you about it.
Here is a quick test you can perform to see if you have good signage in your store: When is the last time a customer was in your store and pointed to a sign and asked you about that product, program or offer? If the answer is never or you cannot remember, then chances are that your in store signage is not working as effectively as it could be working.
Effective in store signage can help your staff close a sale, remind customers of why they came into your store or keep a sale closed because customers are constantly reminded of your unique U.S.P.…

Furniture Marketing

Marketing And Sales Strategies

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How to Choose the Best Reception Furniture Marketing And Sales Strategies

Furniture Marketing And Sales Strategies should be comfortable for use and good to look at too. This is especially true of reception furniture – as they strike the eye as soon as people enter an office and people use them while they wait to meet someone.

Planning for Reception Furniture

Planning for what reception furniture you want ahead of the actual procurement can prove to be very useful. While planning the primary things to keep in mind are the size of the reception area, the budget and the purpose for which furniture Marketing And Sales Strategies is needed. You would do well to remember that after fitting up the reception with the sofas, desks and side tables, you should have enough space for people to stand as well as walk around comfortably. After the Marketing Plan For Furniture Business is placed the reception area should look neat and clutter-free.
Furniture should ideally be easy to clean, neither too light nor too heavy and should go well with the general tone and tenor of the entire office space. They should be in dark colors so that stains do not show too easily. Today a wide variety of stain-resistant material is available which are easy to maintain. It would be best to plan your reception furniture Marketing And Sales Strategies keeping in mind the type of customers likely to come. After all they are the ones that should be impressed by the look and feel. Next time you opt to purchase a full set, they are automatically color coordinated and frankly, that’s a load off your shoulders.
To ensure that you get a good deal on your purchase you might want to look at various options and stores. Most showrooms have websites where you can comfortably and quickly take a peek at what is on offer. You can then make an informed decision as to who gives the best quality at a low price and great discounts.…

Furniture Marketing

Furniture Marketing Analysis

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Furniture Marketing Analysis – 4 New Rules to Marketing Your Furniture Store in This Economy

Preparing your mind for success is the first step on the path to extreme success in your home furnishing business during this new economy. In fact, I will even go a step further and predict that unless you address your mindset first, you are probably slowly or quickly going out of business Furniture Marketing Analysis right now.
Think it sounds a bit harsh? Well, would you rather me sugarcoat it and skim over the meat and potatoes or would you rather sit down and get a seven course meal that will have you bursting at the seams with ups, customers and profits?

how great the strategies are that you discover by searching online or reading books

See, the truth is, no matter how great the strategies are that you discover by searching online or reading books, you will never see one more thin dime unless you are willing, ready and able to make the changes required. And that, my friend, requires guts, boldness and the ability to move rapidly to follow the money in your local market.
Let me give you few examples of how powerful and profitable OR how broke and hungry a mindset can make you. There is a successful Furniture Marketing Analysis chain in our area which promises delivery in 3 days or less. Do you have an idea of the average wait time for a furniture set before this local company decided to re-write the rules? Normal wait time was three to six weeks for in stock merchandise. In fact, I would venture to say that 95% of the industry still makes customers wait two to six weeks for delivery.
Now, before this home furnishing store came to our area, there were exactly zero retailers who were getting living room furniture into a customers home within a couple of days. Do you think these owners were scorned and warned by ALL the other Furniture Marketing Analysis retailers who they asked for advice? Do you think manufacturers, vendor reps and delivery companies scoffed and swore that it could not be done?
Since you know the end of the story you already know that the owners of that home furnishing company had the iron resolve of a bear. They had a powerful mindset that allowed them to grow beyond belief, during a recession!
Now, take a look at how badly things turn out when retailers have a stubborn and poor mindset. Several years ago there were six or seven super-high end furniture stores within miles of each other in my area. These retailers were priced so high, that only two percent of the population in the entire nation could afford their furniture. As the economy turned, those retailers simply refused to change their business model to reflect the change in the economy. Therefore, within six short months ALL but one of those retailers went out of business.
Unfortunately, the stubborn and destructive mindset also affected many other home furnishing retailers who could have easily weathered the storm of this economy with just a few simple changes to their business model, but they chose to not make the changes and consequently went out of business.
So, now that you know how powerful a mind-set change is to your success, take a look at four powerful keys and realities that you must embrace to be successful today.
Accept that there is still money in your local marketplace. Do not feed me that garbage that customers in your area are not buying furniture. Yes, they are. There are dozens of furniture stores who are making generous profits during this recession. The real question is, “Will you be one of the stores that cashes in during this economic downturn?”
Take advantage of the opportunities that recessions create. Every recession creates an opportunity for someone to profit. In our market, consumers want packages that include everything. They do not want to shop around for tables at one place, lamps at another, sofa at another place. So, the big opportunity is in packaging and bundling for a great value.
Make decisions based on facts, not news headlines. If you …

Furniture Marketing

Marketing Plan For Furniture Manufacturer

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Which Marketing Plan For Furniture Manufactureris Best For Me?

This is a question many of us kick around when we are about to buy new Marketing Plan For Furniture Manufacturer. One that can get pretty interesting once you break it down. Back in my Dad’s day you could buy completely solid oak bedroom set for 199.95 retail, Bassett made the one I’m thinking of and was as recent as 1975. For a time during the 90’s you’d be hard pressed to find a completely solid wood bedroom set. Even the most expensive manufacturers strategically placed MDF (maximum density fiber) board in areas of items that had very little stress placed on them to keep costs low. Today with the popularity of overseas outsourcing and its cheap labor I’m seeing a lot more solid wood (or if it’s not solid it’s been very well hidden), but solid “what type of wood” is the question. Well to be honest there’s no telling, most manufacturers use a variety of different hard woods that will absorb stain in a similar manor. Products are still well built and will last but gone is the story of solid Ash, solid Birch, or solid maple.

How to Distinguish Different Furniture Manufacturers and How They are Similar

So what distinguishes the different Marketing Plan For Furniture Manufacturer producing manufacturer’s and how are they similar? I can only think of one main way they are similar, most if not all have overseas plants where their items are fully manufactured or partially built and finished in the states. Where they differ is simple yet complex… Brands are broken down in to three main categories by the Marketing Plan For Furniture Business industry. Promotional, Middle end, and High end, this is done mainly by the price of their items.
Promotional manufacturers have a very low price point in the market, some of their bedrooms suits are what we call print wood where they take a type of particle board and basically wall paper it to get the look they want. The living rooms suits are scaled down just a bit as well as less padding and wood in the areas where there is little to no stress,( usually the side panels and back of a sofa). While these products are considered promotional they hold up very well and are great starter products for young couples and kids bedrooms.
You can find a 2-pc living room suit for under $799.95 with promotional brands and a bedroom suit for under $999.95. Most of the leather upholstery are bonded leather and married to the frames and priced as low as $799.95 for a sofa.
Ashley Marketing Plan For Furniture Manufacturer got its start as a promotional brand and while they still have many products in the Promotional End they have crossed over into Middle End with their Millennium Collections.
Middle End is where things get interesting. The best analogy is to think of it as our Middle Class; you have low middle, middle and upper middle. All of the Middle End Manufacturers produce very good products, most of their cost saving happens in the finish process of the case goods and their upholstery cost saving comes in their simple yet popular designs and in their fabrics options.
The Low Middle Manufacturer’s strongest price point is the $599.95-$799.95 sofa and their bedrooms suits strength is under $1999.95. Leather upholstery is typically matched or bonded and normally pricing is around $999.95 for a leather sofa. Vaughan Bassett and Ashley Furniture are a few of the Low Middle style lines but they do cross over into the Middle area.
The Middle Manufacturer’s price points span from $799.95-1099.95 in their sofas and $2999.95-4999.95 in their bedrooms. Here you’ll find more fabric options and a bit more design in the upholstery. Some of the more popular examples in the Middle End are Broyhill Furniture, Lane Furniture, Riverside Furniture, Samuel Lawrence Furniture, Legacy Furniture, Lea Furniture and Universal Furniture.
The Upper Middle is high end for a lot of areas, prices on sofas start around $1299.95 and leather sofas are All Leather ranging from $1699.95 to $2599.95. While a lot of the Upper Middle companies dip into the Middle areas …