Marketing Furniture To Millennials – How to Make Money With Your Store Signs
Some of the most valuable real estate in your Marketing Furniture To Millennials store is your store signage. If you have been in business any amount of time, then you already know that good store signage is key in helping customers find your store. However, have you ever thought about using store signage to actually attract prospects to your store?
Talk About Store Signage
When I talk about store signage, I am referring to signs on the outside of your store windows, as I assume your building signage is already completed and cannot be changed.
Most of the window store signs Marketing Furniture To Millennials store owners use usually say generic stuff like; Sale, Financing Terms Available, Marketing Furniture To Millennials or Holiday Sale. In this day and time those types of signs are not worth the plastic they are printed on.
If you really want powerful and effective signs on the windows of your showroom, you must use signs that state your Unique Selling Proposition also called USP and draw customers in.
For example, which one do you think is more powerful: Sale or Guaranteed Same Day Delivery On In-Stock Sofas Or It Is FREE!
Compare these two: Dining Room Tables, Sofas and Loveseats Available, or FREE Delivery With Any Purchase Over $1,000!
The key to having store signage which attracts prospects and customers is to focus on the benefits that customers want. If you have no idea what customers are looking for here is a short list to point you in the right direction:
Attractive financing terms or payment options which give them the option of making smaller payments over time.
Ability to change fabrics, Making Wood Furniture or styles without paying a fortune.
Another place for you to focus on effective store signage that most stores overlook is inside your store. Just because you got a prospect to walk into your showroom does not mean that your job is done. In your showroom, you must have signs that capture the prospects attention and compels them to ask you about it.
Here is a quick test you can perform to see if you have good signage in your store: When is the last time a customer was in your store and pointed to a sign and asked you about that product, program or offer? If the answer is never or you cannot remember, then chances are that your in store signage is not working as effectively as it could be working.
Effective in store signage can help your staff close a sale, remind customers of why they came into your store or keep a sale closed because customers are constantly reminded of your unique U.S.P.